The Salesforce Tower with Jim Campbell

On May 22, 2018, celebrated light artist Jim Campbell lit up the sky of downtown San Francisco with the image of dancing ballerinas on the top six stories of the Salesforce tower. As day turned to dusk Campbell‘s “Day for Night” became the tallest art installation on earth. Both technically with 11,000 individually-controlled LEDs forming a living portrait of the city and symbolically turning the building into a kind of “digital lantern,” this captivating public artwork is visible for miles. It was produced under the city’s “1 percent of art” development tax and represents a feast of “towering” innovation and challenges. Imagine Campbell directing his laptop to connect to a dozen cameras set up around San Francisco, from the top of the Ferry Building to the Cliff House to film urban scenes which in turn are projected onto the city‘s sky.

How did Jim Campbell do it? Art curator and Bay Area grand dame of innovative alternative art, Beau Takahara will interview him to illuminate your understanding of his phenomenal public art project and will show previous light art installations that led him to this spectacular and arresting project that crowns the city tallest skyscraper!